We started Iskra because marketing felt too vague.
Iskra means “spark” in Russian. It is what we want to be for a business: a small, precise push that starts something bigger.
A small agency that stayed honest as it grew.
Iskra began in 2017 with three people who had worked inside big agencies and were tired of reports full of impressions and empty of revenue. We promised ourselves one rule: every plan we write has to name the number it will move.
Today we are 26 people in Tallinn. We still work with a limited number of clients at a time, so the people who pitch your project are the people who run it.
We have launched more than 140 brands across fintech, health, retail and software. What they share is not an industry. It is a founder or a leadership team that wants to grow on purpose.
What we believe
Results over reports
We measure ourselves on pipeline, sales and retention. Reach and likes only matter if they lead there.
Say the uncomfortable thing
If a channel is wasting your money, we tell you, even when it is a channel we run.
Strategy before pixels
A beautiful logo on a vague idea is still a vague idea. We settle the thinking first.
Plain language
No jargon in proposals, no mystery in invoices. If we cannot explain it simply, we have not understood it.
The people you will actually work with.
Six of the senior team. Everyone listed here is on client calls every week.
Daria Kovalenko
Founder and CEO
Arjun Mehta
Head of Strategy
Sade Okafor
Creative Director
Lucas Moreira
Head of Paid Media
Priya Nair
Content Lead
Erik Bergström
Analytics Lead
Our story so far
Nine years, a few detours, and one rule that never changed.
- 2017
Iskra opens with three founders and one client, a local coffee roaster.
- 2019
We move into brand work and launch our first fintech identity.
- 2021
The paid media team forms. Average client return on ad spend passes 3×.
- 2023
We move into our own studio in Tallinn and start serving clients across Europe.
- 2026
140 brands later, we are still saying no to clients we cannot help.
Want to see if we are a fit?
Tell us about your business. We reply within one working day, and we will say so if we are not the right agency.